Sampling for projects in Africa

How AfriQSense Sample for projects in Africa

Sampling is a critical success factor for any research projects. Sampling for projects in Africa can be a daunting task, especially if one does not:

  • Understand that the different 55 African countries have varied administrative levels
  • The data used for sampling can be outdated and incomplete at times.

For this reason, AfriQSense continuously update its database. This ensure that the primary source of population information is reliable. Our local teams have a clear understanding of the administrative structure of countries they work in. Additionally, they continuously update the population data bases of their respective countries. This way we keep our dateset updated to ensure reliability.

Our Sampling Process

We work with our clients to ensure that the sample drawn is representative, while controlling cost. We ensure that our clients get balance between a representative sample with minimal budget.  AfriQSense believe, that our clients know what they want and hence we follow their lead in any sampling process. We have a rigorous sampling process, going back and forth throughout the process to ensure that our clients get value for their money.

Our sampling team is highly trained and to draw either probability sample or non-probability sample. The choice to use either is based on the type of study, client’s desire and the objective of the project. Some of our clients sometimes prefer to use non-probability sampling due to its comparative lower cost and. Additionally, on-probability sampling is more convenient especially if they are carrying out exploratory type of studies, or seeking hypothesis.

Therefore, at AfriQSense, we are happy to help in the following types of sampling:

  1. Clustered sampling
  2. Convenience sampling
  3. Quota sampling
  4. Purposive sampling also known as Judgement sampling
  5. Simple random sampling
  6. Systematic sampling
  7. Stratified sampling
  8. And snowballing, which is the most ideal type of sampling for the hard to get type of respondents, i.e. doctors, engineers, politicians etc.

An example of our sampling process

In each of the countries AfriQSense carry out marketing or social research we have a list of the smallest administrative units. These smallest administrative units are our Primary Sampling Units (PSUs) for quantitative projects. It is critical to remember that countries in Africa have different types of administrative.

Therefore our PSUs vary from country to country. In some countries wards are the smallest units, while in others, sub-location are the smallest units. For example the former French colonies like Congo Brazzaville among others , the smallest administrative unit is sous-préfecture or sub-prefecture in English.

There are 47 countries in Kenya. The 47 countries are divided into sub-counties, which are further divided into locations and finally into sub-location. Therefore, the primary sampling unit for a Kenyan project is the sub location. This is different from that of Congo Brazzaville where our primary sampling unit is the sous-préfecture.

Do you have any sampling questions, feel free to contact francis.kimani@afriqsense.com or call us at +254 714884986.

Why you need to contact us for your sampling needs

Contact AfriQSense Research and Insights to help you in sampling for a project in any country in Africa

At AfriQSense we have basic African countries data and information to help you sample If you have questions about how to sample for a market and social research fieldwork in Africa, we will be excited to answer to sample together. Do you have a qualitative or a quantitative project, or you need any advice on how to sample for a multi-country marketing and social research project in Africa, Just ask us and we will be happy to work together to draw a reliable sample together.

For sampling needs, contact francis.kimani@afriqsense.com or call us at +254 714884986.

Contact AfriQSense Research and Insights for your other research needs apart from sampling

AfriQSense is a market research company in Nairobi, Kenya. If you have questions about how start and carry out market and social research fieldwork in Africa, we will be excited to answer any of your queries. Do you have a qualitative or a quantitative project, or you need any advice on how to manage a multi-country marketing and social research project in Africa, Just ask.

Contact francis.kimani@afriqsense.com or call us at +254 714884986.